By 2035, RCU expects to host 2 million visitors annually, creating 38,000 new jobs.Īshar valley is the location of the Maraya Hall, a multi-purpose exhibition, conference and entertainment venue and the largest mirrored structure in the world, which will also drive local economic diversification by hosting cultural events, business gatherings and conferences. The announcement underscores AlUla’s investment potential as Saudi Arabia continues its economic diversification as part of its Vision 2030 programme. The partnership with the leading global hospitality group has been signed ahead of AlUla’s official opening to the world as a year-round destination in October 2020. This will be guided by a sensitive design that allows each villa to blend discreetly into the striking natural scenery of the Ashar valley, located 15km from the Kingdom’s first UNESCO World Heritage Site, Hegra.
There will be 47 new units added, which will bring the resort’s total number up to 82 high-end villas, along with a luxury spa and several gourmet restaurants. The agreement will see Accor operate an expanded Ashar Resort under the Banyan Tree brand. The Royal Commission for AlUla (RCU) has announced a partnership agreement with Accor as part of its strategy to develop AlUla as a tourism destination for nature, culture and heritage.
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